With personalized care and high quality sustainable options, our technical and design experience brings you floors that are beautiful, durable, and environmentally friendly. 

Visit our showroom at 2901 San Pablo Avenue in Berkeley, California to consult with our dedicated staff about your next project.

 
ShowroomExterior.png
  • news

  • SPECIAL EVENTS

  • NEW MATERIALS

    "WATER-PROOF" MATERIALS

    Mineral and cork composite core on new floating floor series provices stable waterproof cork flooring.  Now in Wood graphics (made with recycled PET plastic) and Cork graphics using conventional cork veneers.

Since 1998, Flooring Alternatives has been committed to providing high-quality materials and professional service to eco-conscious clients, locally and nationwide. We believe you shouldn’t have to sacrifice value to enjoy the benefits of environmentally friendly floors. Your floor is the largest piece of furniture in your home, so our goal is that you continue to be pleased with the floor you choose for years to come.
WHO WE ARE & WHAT WE DO

We work with homeowners, general contractors, interior designers and architects to select the right design and the best materials. Our team will design, plan, source and install your new floor or refinish existing floors.

With a background in architecture and construction, founder Mari Strain’s emphasis is on educating and guiding your technical and design considerations. She and the rest of our staff will consult with you throughout the decision-making and installation process. Local customers can get personal consultations at our recently-expanded Berkeley showroom and borrow samples to experience in their homes.

FOCUSED ON SUSTAINABLE FLOORS

We’re committed to providing you with flooring materials that are not only stunning and reliable, but also healthy for both people and the planet. Our rigorously selective sourcing methods assure that our manufacturing partners are well-established, with proven high standards of quality and performance.

In meeting your priorities for sustainability and satisfaction, we work only with suppliers who adhere to strict guidelines regarding harvesting, respecting the rights of indigenous peoples, and promoting biological diversity and economic health. Our products are good for the environment, and good for your environment.

FAQ'S

CAN I GET FLOORING SAMPLES TO SEE IN MY HOME?

Both small and full-sized samples of most of our flooring products can be borrowed from our Berkeley showroom. For our long-distance clients, samples can be sent out, dependant on availability.

DOES FLOORING ALTERNATIVES OFFER FLOORING INSTALLATION?

For our local customers we provide installation services, including floor refinishing and repairs. Customers outside the bay area seeking quality installers can view the contractors licensing board listings in their state, or visit http://www.nwfacp.org/findCp.aspx to find a National Wood Flooring Association certified installer.

I DON’T SEE PRICES, HOW MUCH DO YOUR ECO-FLOORS COST?

Since pricing and availability from our suppliers does fluctuate frequently, and overall costs can be affected by variables such as quantity and freight, we price on a per project basis. Please give us a call for a quote.

CONTACT US

VISIT OUR SHOWROOM

2901 San Pablo Ave.

Berkeley CA 94702

GIVE US A CALL

510-550-4449