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About Us

About Flooring Alternatives

Since 1998, Flooring Alternatives has been committed to providing high-quality materials and professional service to eco-conscious clients, locally and nationwide. We believe you shouldn’t have to sacrifice value to enjoy the benefits of environmentally friendly floors. Your floor is the largest piece of furniture in your home, after all, so our goal is that you continue to be pleased with the floor you choose for years to come. This is one way we define the word SUSTAINABLE.

With a background in architecture and construction, founder Mari Strain’s emphasis is on educating and guiding your technical and design considerations. She and the rest of our staff will consult with you throughout the decision-making and installation process. Local customers can get personal consultation at our recently-expanded Berkeley showroom and borrow samples to experience in their homes. Our nationwide customers can confer about different options over the phone or internet and be in contact with us through the entire process. We can also mail samples to anyone curious about how our different offerings would fit in his or her home. (Not all samples are available. A shipping charge will apply.)

Mission Statement

Flooring Alternatives’ mission is to provide you with unsurpassed personalized care, information, and quality and variety of options to ensure that you are completely satisfied with your choice of environmentally friendly flooring. We want you to take the time you need to make a decision that meets and even exceeds your technical and design tastes—then we know you'll have made a choice that will please you for years to come.


Click the following link to view a question/answer session from the "Ask a Pro" feature of the US Green Building Council's Green Home Guide:


View an interview with Mari Strain about Flooring Alternatives (courtesy of Cathedral Financial):


Click the following link to view a special feature article about Flooring Alternatives published in the June 2006 issue of Builder/Architect Magazine:

Builder/Architect Article

Berlow loft - living room

2901 San Pablo Avenue, Berkeley CA 94702 510-550-4449